Food photography has grown steadily in popularity during the last few years. Today, our world is flooded with food images posted by food bloggers and photographers alike, plus those taken by ordinary people, out at their favourite restaurant or pub.
Therefore, if you want to stand out from the crowd, you really need to have your food images with a wow factor. Visually appealing photos are playing an important role: food images should make our mouths watering and send our minds with sensations of already tasting, smelling, and eating the dish.
One way to do so is through the art of storytelling.
A good food photo should fill part of its promise: a delicious dish made to perfection by the Chefs. It has a story to tell.
“The ultimate goal of food photography: Mmm, I want to eat that now!”
Unlike wedding or family photography, the final images will be used to represent a brand, a product. It has to tell the story and educate consumers. It is vital to choose the right photographer and not just someone with a fancy camera.
It is very important to have a chat or meeting with the potential photographer and ask for her/his ideas. For example, I always create a mood board how I envisage the project what would you expect in terms of quality and quantity for the money you willing to invest.
So how to choose the right food photographer?
- Creativity & style to transmit your story through the images
- Clear understanding of the business needs
- Trust and Engagement with staff / Chef
- Up to date with trends
- Fast & Efficient work both on-location and in post-production
Food photography on location should be both exciting and fun. It does come with its own set of challenges, but these can be overcome by careful planning and communicating your ideas to your photographer. The ultimate goal for any location food photographer is to work to the absolute highest standards and to make sure that you, the valued client, are happy with the images you get.
For more storytelling food photography, check out my portfolio.