Any good hotel will have great pictures; not only of the rooms, lobbies and concessions but of the hotel exterior, too.
Guests will need to get a feel for what your hotel is like from the outside. It can help them to understand the area you’re in, as well as providing a great visual reference so that they never get lost – especially helpful for travellers in a new city!
As such, you should make sure that your hotel exterior is captured professionally. A good photo will make it much more attractive, as you’ll appear well-organised, and perhaps even more professional than your competitors!
The problem is that so many hotels seem to neglect the exterior of the building. After all, the outside of the building hasn’t changed, so why would you need newer photos?
Unfortunately, the rooms alone just aren’t enough! In a constantly evolving world, it’s important to stay at the top of your game if you really want to succeed.
Let’s take a look at why you NEED to refresh your exterior hotel pictures:
Old pictures just don’t cut it
It’s easy to tell when a picture has become too dated; it won’t be as defined, the exposure will be horrible and the quality is probably just not there. Obviously, there’s always an exception to the rule, but for the most part, exterior photos look as old as they actually are.
Whilst many hotel owners regularly update their rooms, they might neglect to take proper outdoor pictures. In fact, some hotels are still using pictures from up to 20 years ago!
Trends have changed
Trends are always changing. Music, fashion, TV… even hotels, and especially photography. Some trends might have been all-the-rage a few years ago, but new ideas will have since emerged and taken over.
In order to keep with the times, it’s important to follow the current trends. If you don’t, you’ll be at risk of being considered as old-fashioned – this might drive potential customers away, especially if your competitor appears to be cutting-edge and modern!
Techniques have changed
Just like trends, photography techniques have changed. Over the years, they’ve developed and improved, meaning that modern photography is often drastically different from older, more traditional styles.
Newer photography techniques allow for much better images; they can really capture the atmosphere of your business and allow it to truly speak for itself.
Aside from better techniques, cameras have improved too! The pictures you currently use might have been outstanding once upon a time, but if it’s been a while since you’ve had them refreshed, then the reality is that a newer camera will do a better job.
Your exterior might have changed
Maybe you’ve recently undergone a renovation, improving not only your rooms and facilities, but the whole exterior as well. If this is the case, you’ll need to get those photos refreshed as soon as possible, otherwise you’re selling an outdated product!
Even if the changes are minimal, it’s considered best practice to recapture the shot. That way, you can ensure even the minor details are present, which are often what makes the character of your hotel.
When is the best time to take exterior shots?
Weather conditions will play a part in exterior hotel photography; you don’t want to take miserable pictures of the hotel in the pouring rain (well, unless it fits your brand image…), or dull, colourless shots on foggy mornings.
The time of year does have an impact on how the photo will turn out. You need to account for things like lighting, coloration, shadows and the forecast.
If it’s too bright, the image might end up being over-exposed with harsh lights. Too dark, and you won’t be able to see the details of your building!
The best time of the year to have your hotel photographed is spring through to autumn. Plan the shot around the forecast, and when you can, make sure to have the pictures taken in the morning!
Hiring a professional hotel photographer
If you’re excited for the prospect of having your hotel recaptured using modern techniques, maybe it’s time to look into hiring a professional hotel photographer.
With years of experience, natural talent and a penchant for small details, a professional photographer can take the pictures that your hotel deserves.