Christmas is one of the most magical times of the year; people are in good spirits, the shops are open late and colourful decorations line the streets.
Christmas is also probably the busiest time of the year for your hotel. People will be travelling to see their families and friends, to get their christmas shopping done or just to have a last-minute break before the year ticks over.
It’s important as a business to make sure that your Christmas branding is truly exceptional. After all, you want to make the most of the holiday season and maximise those profits!
So, if you want to really make the most of your business Christmas – you’ve gotta get it done before everyone else does.
Tisn’t The Season
Okay, so taking Christmas pictures in March might not sound like the best idea at first. It’s impractical; not to mention it will require a lot of effort! Plus, you’ll have to fit the pictures around guests who will be focused on enjoying the warm weather after the long, dull winter time.
Don’t worry though: it WILL be worth it!
It’s important to consider where a lot of your custom will come from over the Christmas season – other businesses.
Other businesses will be hiring out your venue for large company updates, Christmas parties or just celebratory events. You’ll likely receive a lot of money from the venue hire, catering and the bar, so you need to start appealing to these companies early.
As a rule of thumb, businesses will start looking for venues around summer – if they haven’t booked one already. In fact, most businesses will have booked their venue before September – so it’s time to get Christmassy!
Why so early?
Aside from being a great way to attract interest from businesses early on in the year, taking your Christmas pictures in the spring or latest summer will give you a substantial amount of time to plan your marketing campaign in the winter!
Even if you take all of the pictures in the scorching summer heat, there’s no rule that you have to release them IMMEDIATELY. Why not put a few images aside to work into your B2C marketing campaign closer to December?
When you have the images already, you can create more engaging marketing plans that appeal to a wider range of people; you have time to consider how best to use each image, where to post it and how to appeal to your demographic!
On another note, many of your customers will be considering their own Christmas plans by the summer, so it’s a great opportunity to show them what your venue can do.
Overall, by showcasing your Christmas photography early in the year, you’re effectively reminding your whole client base of your authority. You’ll be able to make an impact on them before anywhere else which will ultimately help to increase your bookings.
Pay attention to special dietary requirements such as vegetarian and vegan dishes, your capabilities to cater for this need means more trust, more business!
Marketing your images
One concern that you might have is the marketing: if you’re posting pictures of your Christmas setup in the summer, it might confuse your clients.
Good news: you don’t even need to share these images on your socials. Whilst some businesses do choose to post their Christmas photos and menus online, it certainly isn’t necessary!
You might choose to market them exclusively to businesses using your email list. Maybe you’ve worked alongside them in the past, or maybe they’ve expressed interest in your venue before. Take advantage of these leads!
Alternatively, posting on social media isn’t really that taboo; many customers will understand your business requirements, and there’s nothing wrong with leaving a small description explaining why you’re debuting Christmas in early September.
Hiring a professional food photographer
As always, it’s strongly recommended that you hire a professional photographer to help with your Christmas-in-summer hotel shoot.
A photographer can work alongside you to accurately plan your hotel shoot in line with your business goals; they can help you to maximise your hotel bookings through the creative use of high-quality photographs that fit in line with your brand image.
If you’d like to learn more about how I can help, you can contact just here.