There’s not much that’s less appetising than a bad food photo. It won’t just put potential customers off; it can actually harm your natural business reach on various social media!

Whilst good food photos can increase the number of people interested in trying out your restaurant, bad photos will have the opposite effect. Unappetising food will just upset your clients, and they’ll interact less with your page.

Aside from that, there are countless forums, Facebook groups and subreddits dedicated to finding and showcasing bad food photos – you don’t want to get caught up in that.

Increasing your reach and help getting more revenue

You see it all the time. Every ad on TV, on the back of bus shelters, and of course plastered to the front page of Instagram… food photography.

Done right, it will make you drool. Your mouth will water at the sight of succulent and tasty looking meals, desserts and treats, giving you those hard-to-satisfy cravings that make you want to check-in at your favourite restaurant.

So why should it be any different at your hotel?

If you’ve got an on-site restaurant, you absolutely NEED to invest in a good, high-quality food photographer – otherwise, you could be letting your business down!

InterContinental fine dining dessert
Peninsula Restaurant
bad food photo
bad food photo

What makes a bad food photograph?

So, how do you know if you’re doing food photography right? Are there any indicators that your photos might be unappealing, potentially scaring customers away?

Here’s what to avoid:

  • Messy, scattered and cluttered shots
  • ‘Grotesque’ looking food (remember, some dishes need to be plated front of the camera)
  • Stained plates or cutlery
  • Bad lighting
  • Bad angles, tilted photographs
  • Awkward framing or distance
  • Over editing, which can remove the saturation and make the shot look ‘fake’
  • Offset focusing

What makes a good food photograph?

Now that we’ve had a look at what makes a BAD photo, let’s take a look at some common techniques used in GOOD photos.

  • Organise and display the food in attractive ways
  • Utilise different angle
  • Remove any clutter, mess or dirt
  • Use colouring to your advantage!

Just remember; whilst you might have taken some great, appealing shots, it’s still always best to hire a professional. They have access to pro equipment, they have the necessary skills and can take some of the BEST, most appetising shots of any premium restaurant

InterContinental fine dining
rosette award food photo crowne plaza


In an environment with a high level of competition and the millions of ‘ordinary’ food photographs online, it is as important as ever to catch the eye of your potential customers.
Photographs that will bring your brand imagery to life.

Hiring a professional food photographer

A professional food photographer won’t just increase your organic reach on Instagram or other social media; they can help to boost your business, allowing other people to see just how great your restaurant (and hotel) actually is.

This, in turn, will allow your business to benefit from a drastic increase in potential revenue!

In a sea of similar, competing restaurants, it’s increasingly important to really stand out.

If you’d like to learn more about how I can help, you can contact just here.