Food photography has grown steadily in popularity during the last few years. Today, our world is flooded with food images posted by food bloggers and photographers alike, plus those taken by ordinary people, out at their favourite restaurant or pub.
I recently completed a photography project for the interior of a newly opened hotel at London Heathrow Airport, Terminal 4. The hotel is an exciting, new dual-branded establishment, which encompasses Holiday Inn Express and Crowne Plaza. With over 750 bedrooms, this Arora Hotels project was a huge undertaking and I was tasked with photographing everything from bedrooms to meeting rooms. I wanted the message of both brands to shine through in the photos, to really show those visiting the hotel and potential customers what they stood for. So, I worked hard before the day of the shoot to really understand each brand and how I could convey their standards through my photographs. This forward planning also helped me because members of the public were already in the building on the day of the shoot. It was clear that I needed to stay on brand at all times in order to best represent the hotels.
4 tips to ensure you get the perfect festive photos Christmas is fast approaching, meaning you’ll soon need to start planning your festive shots. As one of the most important times of the year for many hotel businesses, I want to ensure you are fully prepared to take advantage. There are often many photos to take, so it can be tempting to cut corners and use stock photos to promote your products. By using real photos you’ll be able to present your actual food and drinks and allow potential customers and guests to see the visual appeal of your products. Here are four tips to help you get the best shots possible.
Creating an appealing social media feed and website is a great way to engage customers, but it involves more than merely writing good content. Photos that show your team working behind the scenes are much more personal and can help to display your venue in the best possible light.
I had the amazing opportunity to be part of Hilton London Heathrow T4’s new promotion by photographing the food – Portobello Burger, created by their Executive Chef Chris J., which is designed to enhance the meaty flavour of a classic burger while reducing environmental impact.