4 tips to ensure you get the perfect festive photos
Christmas is fast approaching, meaning you’ll soon need to start planning your festive shots. As one of the most important times of the year for many hotel businesses, I want to ensure you are fully prepared to take advantage. There are often many photos to take, so it can be tempting to cut corners and use stock photos to promote your products. By using real photos you’ll be able to present your actual food and drinks and allow potential customers and guests to see the visual appeal of your products. Here are four tips to help you get the best shots possible.
1. Ensure you have planned your story
Christmas is a fantastic time of the year, with food playing an important role in the celebrations. By planning, writing and developing a narrative, storytelling photos will allow you to take present your products in a positive light and help make them more appealing to customers. Are you showing a family get-together, a catch up with friends or an office Christmas party? Use this chance to demonstrate what experiences you offer around the festive period.
2. Make sure your photos are original
Over the festive period, customers will often see a huge selection of products advertised, so ensuring you present your food photography in an original manner is hugely important. Try and select an angle that customers are yet to see, which will stick in their mind. This will improve your photos and help you stand out from the crowd.
3. Take a series of creative shots
Food is an important part of the festive celebrations, so taking a fantastic selection of photos in a creative manner will help to enhance the appeal of food and beverages. By taking great and artistic shots in a variety of ways, you can make food and drinks look even more appetising.
4. Take the atmosphere into account
Your food photos may play an important role, but ensuring you show the festive atmosphere is also key. Ensure you set up a few scenes which portray the festive spirit and capture the season. That way your photographer will be able to take advantage of the settings to create storytelling photos which capture the heart of the season.